I've done one treatment with this stuff and it sure does make your hair shiney. It does not make it soft, just shiney…and the shine is still lasting on the 3rd day out. If you want soft I suggest jojoba oil treatment, but if you want shine this works really well.
edited to add (August 4, 2005): I was warned by rootsgryl from Nappturality.com to "be careful of the hormones in the placenta conditioner" because "hormones have been know to cause cancer". I haven't used this product in over a year though but I thought I'd let ya'll know.